Product and Concept Testing

During Concept Testing, ValueStructuring® evaluates a written or visual concept statement against the category ideal. Concept Testing:

  • Yields a clear reading on how the concept is perceived versus the ideal on a series of perceptual dimensions
  • Evaluates the components (i.e. name, positioning, description) on the same set of dimensions
  • Develops recommendations for refinement and/or improvement for all individual components.
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Proprietary Methodologies ValueStructuring®  > DataMaxing®  > Product and Concept Testing  > Rapid Prototype Evaluation LeverageAnalysis® Perceptual Franchise Development
Financial and Professional Services Not For Profit Consumer
Case Studies References