What is Perceptual Franchise Development™?
Perceptual Franchise Development™ helps companies strengthen and extend the asset value represented by the brand name or manufacturer’s name. It enables maximum competitive positioning for existing and future products.
Perceptual Franchise Development™ (PFD) is:
- a creative discipline for building perceived added value for a brand
- identifies ways to extend the brand
- generates ideas for new products, targets, promotions, etc.