What is Perceptual Franchise Development™?

Perceptual Franchise Development™ helps companies strengthen and extend the asset value represented by the brand name or manufacturer’s name. It enables maximum competitive positioning for existing and future products.

Perceptual Franchise Development™ (PFD) is:

  • a creative discipline for building perceived added value for a brand
  • identifies ways to extend the brand
  • generates ideas for new products, targets, promotions, etc.
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Proprietary Methodologies ValueStructuring®  > DataMaxing®  > Product and Concept Testing  > Rapid Prototype Evaluation LeverageAnalysis® Perceptual Franchise Development
Financial and Professional Services Not For Profit Consumer
Case Studies References