Rapid Prototype Evaluation

Rapid Prototype Evaluation is a quick turn-around methodology to evaluate early product prototypes versus consumer expectations and desires. Rapid Prototype Evaluation:

  • Allows respondents to interact with a physical product prototype
  • Yields a clear reading on how the product prototype is perceived versus the ideal, on a series of experiential and perceptual dimensions
  • Evaluates the components (i.e. name, product, positioning) on the same set of dimensions
  • Quickly develops recommendations for refinement and/or improvement for all individual components
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Proprietary Methodologies ValueStructuring®  > DataMaxing®  > Product and Concept Testing  > Rapid Prototype Evaluation LeverageAnalysis® Perceptual Franchise Development
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