Rapid Prototype Evaluation

Rapid Prototype Evaluation is a quick turn-around methodology to evaluate early product prototypes versus consumer expectations and desires. Rapid Prototype Evaluation:

• Allows respondents to interact with a physical product prototype
• Yields a clear reading on how the product prototype is perceived versus the ideal, on a series of experiential and perceptual dimensions
• Evaluates the components (i.e. name, product, positioning) on the same set of dimensions
• Quickly develops recommendations for refinement and/or improvement for all individual components